Ideas that are interesting and important. Ideas are the heart of the piece — what the writer is writing about and
the information he or she chooses to write about it.
Organization that is logical and effective. Organization refers to the order of ideas and the way the writer moves from
one idea to the next.
Voice that is individual and appropriate. Voice is how the writing feels to someone when they read it. Is it formal or
casual? Is it friendly and inviting or reserved and standoffish? Voice is the expression of the writer's personality through
Word Choice that is specific and memorable. Good writing uses just the right words to say just the right things.
Sentence Fluency that is smooth and expressive. Fluent sentences are easy to understand and fun to read with expression.
Conventions that are correct and communicative. Conventions are the ways we all agree to use punctuation, spelling, grammar,
and other things that make writing consistent and easy to read.